Customer Satisfaction, Global Growth And Sales Increase

The Home Depot is the leading retailer of home refinement, construction services and products. It is the largest store in the United States, ahead of its competitor, Lowe’s. The Home Depot has many other branches in different states around the world. They have lower prices and higher quality services and products. The Home Depot should implement more strategies in order to increase its sales and customers base. The action plan of the strategy would be proper implementation of a new structure in marketing to augment efficiency in terms of customer service and delivery. This fact is instrumental in promoting customer satisfaction, global growth and sales increase. Introduction Mission Statement.The Home Depot mission emphasizes on broad product selection, high quality services and competitive prices. Those are the key elements that drive the company’s mission, which is ‘to provide the highest level of services, the broadest selection of products and the most competitive prices’ (Roush 2). History. Home Depot Inc. was founded by Arthur Blank and Bernie Marcus in 1978. The vision of the two founders started as a one-stop shop, which operated fully after they opened their first two stores in Atlanta, Georgia in 1979. Each of the store was around 60, 000 square feet making them spacious warehouses, which overshadowed other competitors. Its first stock costed much more than any average hardware that existed at that time, a phenomenon that gave an apparition of more products. FromShow MoreRelatedThe Impact Of Autozone On The Automotive Aftermarket Industry For Over 30 Years1718 Words   |  7 Pagesaccessories with more than $8.1 billion in annual sales. They sell auto and light truck parts, chemicals and accessories. 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